# Atlas is now operating as **Fulcrum**.

Please visit [fulcrumpro.com](https://fulcrumpro.com/ "fulcrum website")

### TRAINING / SERVICE

#### CASE STUDY

**Industry**: Education Management  
**Location**: Oregon  
**Year**: 2016 - Present

## PROJECT RESULTS

### Drastically improved operation efficiency and grew sales in the most profitable business unit

#### SITUATION

A construction and manufacturing safety training company for heavy machinery looking for ways to grow the business through streamlined operation.

#### CHALLENGES

- All onsite training and testing were paper-based, which was both time-consuming and left room for mistakes.
- Classes had unsatisfactory enrollment rate.
- Online materials sales (high margin for client) were unsuccessful.

#### SOLUTIONS

- Created a mobile tablet application for on-site safety training and practical examinations.
- Carried out digital marketing activities to increase traffic and sales, focusing on high margin business.

### Results

- Onsite examinations was shortened to only 5 minutes, from the previous 1.5hr.
- Back-office data entry work was reduced by 80%, with the integration of the CRM system.
- 60% Ecommerce Revenue Increased in one year.
- 68,000+ Material sales in 2016 (best materials sales year in the past 3 years).
- Increased leads significantly through Paid Search (41% of traffic and 50% of leads).
- Expanded target customer coverage implementing Spanish language campaign with 3x average click-through rate.

[**SERVICE HVAC** CASE STUDY](/content/project/service-hvac/index.html)

[**TOURISM** CASE STUDY](/content/project/tourism/index.html)

[**MANUFACTURING** CASE STUDY](/content/project/manufacturing/index.html)