# Atlas is now operating as **Fulcrum**.
Please visit [fulcrumpro.com](https://fulcrumpro.com/ "fulcrum website")

### TOURISM

## CASE STUDY

### Industry
Sport Fishing

### Location
California

### Year
2016 - Present

## PROJECT RESULTS

### 80% reduction in manual work per trip, 60% decreased phone traffic due to better web experience, reducing overtime hours and staff stress, improved service quality.

### SITUATION
A sport fishing and whale watching company founded in 1935 facing a legacy system that drags down operational efficiency.

### CHALLENGES
- Archaic 1990's booking software and Microsoft Access were being used to book trips. These produced bundles of paperwork for processing.
- Revenue growth potential was hindered by lack of digital marketing expertise.

### SOLUTIONS
- Implemented a new booking platform, Xola, and built a custom calendar
- Integrated Xola with QuickBooks online
- Fully rewrote and automated their back-end accounting system to replace Access and paperwork
- Carried out digital marketing for whale watching and sport-fishing activities
- Launched a new line of branded merchandise

### GENERATED $6-8K IN MONTHLY SAVINGS
Reduced overhead by 50% and accounting hours by 75%

### OVERALL SALES WERE INCREASED 6% LAST YEAR
While competitors lost share; total sales increased 3% and total margins increased 7% year-to-date, despite industry decrease of 8%

### REDUCED NEGATIVE CUSTOMER EXPERIENCE FROM 6% TO <2%

### WHALE WATCHING SALES ARE 400% HIGHER THAN THE YEAR BEFORE

### $250K IN E-COMMERCE SALES REVENUE DIRECTLY FROM PAID SEARCH
Over 4x return over ad spend and 12% incremental revenue

### OVER $400K IN E-COMMERCE SALES REVENUE + ESTIMATED LEADS REVENUE
8.5x return over ad spend and 23% incremental leads

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[**SERVICE / TRAINING** CASE STUDY](/content/project/service-training/index.html)

[**MANUFACTURING** CASE STUDY](/content/project/manufacturing/index.html)