Atlas is now operating as Fulcrum.
Please visit fulcrumpro.com
TRAINING / SERVICE
CASE STUDY
Industry: Education Management
Location: Oregon
Year: 2016 - Present
PROJECT RESULTS
Drastically improved operation efficiency and grew sales in the most profitable business unit
SITUATION
A construction and manufacturing safety training company for heavy machinery looking for ways to grow the business through streamlined operation.
CHALLENGES
- All onsite training and testing were paper-based, which was both time-consuming and left room for mistakes.
- Classes had unsatisfactory enrollment rate.
- Online materials sales (high margin for client) were unsuccessful.
SOLUTIONS
- Created a mobile tablet application for on-site safety training and practical examinations.
- Carried out digital marketing activities to increase traffic and sales, focusing on high margin business.
Results
- Onsite examinations was shortened to only 5 minutes, from the previous 1.5hr.
- Back-office data entry work was reduced by 80%, with the integration of the CRM system.
- 60% Ecommerce Revenue Increased in one year.
- 68,000+ Material sales in 2016 (best materials sales year in the past 3 years).
- Increased leads significantly through Paid Search (41% of traffic and 50% of leads).
- Expanded target customer coverage implementing Spanish language campaign with 3x average click-through rate.