Atlas is now operating as Fulcrum.
Please visit fulcrumpro.com
TOURISM
CASE STUDY
Industry
Sport Fishing
Location
California
Year
2016 - Present
PROJECT RESULTS
80% reduction in manual work per trip, 60% decreased phone traffic due to better web experience, reducing overtime hours and staff stress, improved service quality.
SITUATION
A sport fishing and whale watching company founded in 1935 facing a legacy system that drags down operational efficiency.
CHALLENGES
- Archaic 1990's booking software and Microsoft Access were being used to book trips. These produced bundles of paperwork for processing.
- Revenue growth potential was hindered by lack of digital marketing expertise.
SOLUTIONS
- Implemented a new booking platform, Xola, and built a custom calendar
- Integrated Xola with QuickBooks online
- Fully rewrote and automated their back-end accounting system to replace Access and paperwork
- Carried out digital marketing for whale watching and sport-fishing activities
- Launched a new line of branded merchandise
GENERATED $6-8K IN MONTHLY SAVINGS
Reduced overhead by 50% and accounting hours by 75%
OVERALL SALES WERE INCREASED 6% LAST YEAR
While competitors lost share; total sales increased 3% and total margins increased 7% year-to-date, despite industry decrease of 8%
REDUCED NEGATIVE CUSTOMER EXPERIENCE FROM 6% TO <2%
WHALE WATCHING SALES ARE 400% HIGHER THAN THE YEAR BEFORE
$250K IN E-COMMERCE SALES REVENUE DIRECTLY FROM PAID SEARCH
Over 4x return over ad spend and 12% incremental revenue
OVER $400K IN E-COMMERCE SALES REVENUE + ESTIMATED LEADS REVENUE
8.5x return over ad spend and 23% incremental leads